Can you remember being a child and building worlds and experiences out of things around the house? At these ages, we felt the freest, we created what we thought, and we were capable of bringing ideas to life with the bare minimum. Having grown up and worked in the creative industry for the past ten years, I have begun to question why this creativity has died in most of us in society. Or has it?

I believe all of us still have our inner child flaming inside us without being conscious of it. As professionals, we can utilize it no…


At the end of 2017, I was sitting at my desk in an office looking out a rainy window overseeing London, when I realised that I needed to switch up my life from the monotonous routines I had grown so used to experiencing day in day out. My first idea was to jump back into flexible contracting, at which point I was offered a three-month contract with AKQA in Sweden — I had never previously worked abroad for such a duration of time.

I didn’t know anything about the country but jumped at the opportunity of catching a plane in…


A term that gets thrown around a lot nowadays in our digital industry is ‘agile,’ and you have probably been asked things like “have you worked in agile?” or heard “let’s go agile” and “if we worked agile it would’ve run better.”

Having worked in multiple teams and agencies that have added agile working to their selling pitch, I’ve become more and more aware that even if we try to follow agile principles it might not work out to be the best thing to effectively run our workstreams as we may just be following processes for the sake of ‘being…


Recently, I raised the point of the creative industry lacking in diversity, and I received a fantastic response from Linkedin, which in return exposed me to some of the great things individuals are doing to tackle this issue. I thought it would be great to follow up on that statement I made by going in a little deeper into my own experiences as an Asian creative and also share some of those great things others are doing, so here it goes.

Being from an Indian background, I was raised by my mother in a very common Indian way. Go to…

Hardy Sidhu

Just a guy that likes reading about things, writing about things and creating things 🤷‍♂️

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